So the first step I'm taking is to create the identity for the exhibition space. I've only just started looking into it, but these are some idea's I've had so far.
A first my idea's were extremely simple, using colour, but since this first design, I don't really want to look at using colour straight away, but more the shapes and the potential.
I like these simple 'speech mark' logo's, they aren't really appropriate for what I'm doing, but still, they look pretty!
I'm still not very sure what kind of 'look' I'm going for. I want it to be a fairly contemporary museum, similar to the Design Museum in London, so that it attracts designers, school-children and tourists. I don't want it to be anything traditional like the natural history museum, or anything like that. So when I look at it like that, these ideas do have potential. Especially the use of colours... but who knows at this stage.
Another idea very similar to the first. This time a totally random shape...but again with the bright colours. I like the text on this one, just the white outlines of the letterforms. I works well on the background.
I got this idea from something I saw advertising the 'type museum's' website. Which said " A good tpyeafce mkaes ahnythnig eeisar to raed." just like that, with all the letter's jumbles u. But you could still understand what it said. A really clever piece of advertising. But I think the word 'factory' on mine needs altering in order for it to work. It's a nice idea, but I'm not sure if Iwant to spend anymore time on it...but we'll see. Maybe with a different background colour and shape?
These next few ideas are all based on the same idea, and that's incorporating the 'Pica chart' into the logo somehow. The Pica chart, this being a tool to help those who work with type. Picas are use to measure width, such as the width of a typeset column (length of line) or the space between columns. Picas are more convenient than inches because smaller spaces can be measured in whole units instead of fractions.
So that's what the vector image is on these next few ideas. It's not really very clear because an actual Pica chart has soooooo much detail and I've had to miss a lot of that out. But if I go back to it and do some altering, it might work a bit better.
These two, where the actually type is just white and you get an idea of the shape just by the background black lines of the Pica chart.
I really like what's going with this logo. It's maybe a bit detailed, and I'm not sure how it would work at a smaller scale. But it gives you a clear idea of what this "Type Factory" is about. Showing the anatomy of a letterform. It's a bit different to the other idea's I've been working on, but I think it's the most appropriate. It doesn't have the contemporary look that I was going for, but still, it's something to work with...
Another idea playing with the way type can be read..
A fairly obvious idea to work with. Using an image of a factory..
I actually really like the one where the factory is pumping out type which then spells the word's "Type Factory".
But it's a bit bland and because of the name and purpose of the exhibition, I think the reasoning is to be clever about the way you work it and use type to it's full potential!
Still a long way to go, but at least I've made a start that I'm happy with...
Watch this space...
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