"Type Factory" Brief

This is the third brief that I am going to be doing, as part of the design strategies module. As well as the "10 Things you should know about Graphic Design" brief and the "Environmental Impact of Design", which like those, needs to be completed by Christmas.

The Brief

Design a visual identity and range of promotional material for a new museum/gallery exhibition in a space of my choice. The exhibition is called "Type Factory' but if I think of another name, I can use that.

Concept/Propostition

Keep it simple, but inform and enthuse. Use it across and appropriate range of applications and show how well it might work across various media.

Considerations

Identity needs to capture the essence of the visit.
Be clear.
Consider the size and format.

Target Audience

Designers, school-children and tourists

Tone of Voice

Fun, Informative, clear and simple

Background

For a new museum or gallery space being developed in a space of my choice. The information graphics, promotional material and anything else I think relevant to what you might find in a museum/gallery.

Mandatory Requirements

Identity
Local outdoor advertising
A leaflet
Indoor signage
Promotional material for the shop/cafe?
Research into other's a think relevant

Deliverables

Sketch book development
Research
Variety of promotional material
Presented on between 3&6 A2 presentation boards
Supporting work should be presented and ordered in A2 plastic sleeves