As I was concentrating on targeting my designs at existing practicing designers and focusing on their working environment.
I am aiming to produce a poster that would fit well in the work place so that everyone can see it and asses there own environmental impact on the world!
So my first idea was to take an image of our studio in college, and then for it to be a bit more personal, just a typical desk with a designers usual equipment laid out.
I chose to do it as a vector image as I thought that would be most clear and I didn't want to over complicate it and make it look too fussy!
Below are the vector images of my desk and of the studio.
Objects that im focusing my research on are the iMacs in the studio, the MacBook, paper, sketch books, pens, pencils, lighting, car keys, mobile phone, plugs and if I can find appropriate research, then the furniture aswell.


Using the vector images, I then created a symbol that I wanted to represent danger and 'badness' (that's not a word, but you get what I mean), so I designed the red skull and cross bones. The more there are next to piece of equipment, then the more harmful to the environment it is.
This one (below)... I took the vector image of the studio, drew some lines from the equipment to a gathering of skull symbols, and some facts and figures about that piece of equipment used by a designer. The facts and figures are meant to shock the designer...but I think I still needed to do some more effective research to find out more stuff!


The next design I had a go at producing was something a bit more simple and easier on the eye!
Just a simple black A2 poster, portrait. Still using the idea of the vector images of 'graphic designers equipment and tools'.
But they are now positioned more clearly, with the facts and figures below the illustrations (the bottom image shows a clearer example of this). This time not using the skull and cross bone symbols.
I prefer this design much more to the first idea I had. It's much more effective, you can read it better, it's clearer and just looks much nicer overall!


:: See the "Thinking" part of my blogs to find out what was said about my work in the crit...

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