Type Factory Submission Boards

These are the 6 submission boards I created for the Type Factory deadline today.
I've chosen to produce 6 boards for this particular brief, as I was unsure how to submit this work, because there are so many different parts to this project. So I decided that producing 4 different 'sections', such as Museum, Cafe, Shop and Advertising would be the most appropriate and clearest way of presenting my final designs.



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Board One
Again, I've kept the first board as simple as possible. With the brief I wrote for myself and a version of my original rationale.
I've tried to keep a similar theme among all my boards for each of the briefs, which the section at the bottom for my personal details and information about what's going on on the page.



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Board Two
This is my development board.
Showing the three key stages of the progression of the identity for Type Factory, along with the final chosen identity.



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Board Three
"Museum"
The board for the general museum. Featuring the final identity for Type Factory, the map for the museum, exhibition information signage, a visitor's guide, display signage and an entry ticket into the museum.



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Board Four
"Advertising"
The board for advertising of Type Factory. Showing how billboard advertising might look, for a bus shelter, outdoor and local advertising in general for the museum.



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Board Five
"Cafe"
The Cafe board, featuring what's meant to be the signage for the Cafe, but accidently I've used the Shop one. Ooops.
Then there's the salt and pepper shakers, a cafe mug, a napkin, the cafe menu, the receipt and the price labels.



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Board Six
"Shop"
The shop's own individual identity, then various things that would be sold in the Type Factory shop- a notebook, a diary, keyring, mug, bookmark, various t-shirt designs, the carrier bag, pencils, erasers and a pica chart.

Environmental Impact of Graphic Design Submission Boards

These are my three boards for the deadline...today!

We were able to produce between 3 and 6, but I figured 3 would be fine!

I've tried to keep a similar theme throughout them all...



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Board One
I've kept it super simple. With a straight forward paragraph from one of the websites I've got a lot of research and influence from.
The below that is my brief and the original rationale I wrote right at the beginning of the module.
In the bottom left is my personal details...



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Board Two
The development board shows my first ideas, which I can happily say, show's how I've developed on form that idea! Pointing out some problems I've had along the way, in particular, the screen printing process! Grr!



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Board Three
And my final board show's the poto's I've taken of my final leaflet/poster. Then below that is that stickers and the "instructions for use' card that you would find inside the leaflet/poster.

Final Environmental Impact of Graphic Design

This brief is finally complete!
I gave up on screen printing it in mass production a long time ago, after my episode in screen print. But those one's that I did are still ok to use, even if they aren't exactly the same at the final final leaflet/poster.

But this one shown here Is the final leaflet/poster 'design for environment'.
Printed onto recycled paper. But in digital print this time.
Ideally, I would have prefered to have completed this brief in screen print and have it all printed the more 'environmental' way...

See 'Thinking' section of my blog for the full evaluation.



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The front cover. There is space to put a address label and a stamp for posting out to design studios.
From the original designs, the title on the front is slightly bigger. It looks much better now.



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As you open it up, it reveals information about the purpose of the leaflet/poster. Why changes need to be made within a studio and some helpful tips to go go about it.



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As you open up the two pages of information, there is more information to read. This time a bit more visually interesting. It's a spread of facts and figures I researched, all about the effects of designers. These are there to make an impression, an impact.
Facts and figures that make you think, give you picture of the damage each one of us makes.



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The full spread of all the facts and figures.



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Then finally, the leaflet opens up into a poster. And instead of all the text pretty much giving you a lecture, like the rest of the leaflet, the poster provides information about how to go about making those changes. Some helpful tips and advice. Nothing too heavy, just a simple alteration to the normal routine.
The leaflet/poster is designed to be stuck up in a studio once it has all been read. Too be seen by everyone.



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The 'design for environment' poster in context. Ideally it would be pinned up in a studio like our at uni, or in a professional graphic design studio, for all the designers to see as they go about their usual daily routine.

Stickers

As part of this brief, I created a set of stickers that would be delivered inside the leaflet/poster. Along with a 'instructions for use' card.

Here are a set of photographs that show some of my stickers in context....



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On a harmful can of spray mount "Use me wisely..."



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Next to the paper trimming thing, there loads of scrap paper gets left and then ends up in the bin "Recycle Me"



Next to the light switches "Please TURN ME OFF at the end of the day"




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On the computer equipment, in particular, iMacs and the MacBooks "Don't put me to sleep, SHUT ME DOWN"



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And another reminder to turn off at the end of the day on the light box.


Remember...see "Thinking" blog to see my full evaluation of this brief

Appropriate application for Type Factory identity

So, now I've had a go at producing more and more and more identity ideas for "Type Factory" but I'm unable to decide on one I like the most, and which is most appropriate. I've started applying it to some different applications and see how they work then!

So far I've worked with the bags that would be distributed in the shop when purchasing 'stuff'. Preferably paper bags. Also, a billboard, the advertising space on bike stands, on bus shelters, lamp-post advertising space and even on a supermarket shopping trolley.

For each of them I've chosen to work with 4 of the identity designs that I produced yesterday, the 4 I like the most.


Shop Bag

So here are the shop bags. Two different designs, one design has the handle cut into the main body of the bag and the other has a small handle. Still a way off deciding which I will choose to work with in the end...






Bus Shelter

Some simple ideas for the bus shelter. Still need to look at the smaller print and the detail there, but you get the idea of how I might like it to work. I can't decide if there's still some information missing from it...but I'll go back to that once I finally decide which identity work's the best.






Supermarket Trolley

Not really sure how appropriate this, but I think for a museum it might be a suitable way of advertising. Seeing as my target audience is designers, family (children) and tourists....all these people use the supermarket!






Lamp-Post Advertising

Doesn't necessarily have to just be lamp-posts, it could be any kind of post that sticks into the ground that goes up into the sky! Providing there's enough room to have space for the advertisement!
I like this idea. Would work around the city in random spaces, then also work as some signage just outside the museum.



Billboard

These designs all work really well in the larger landscape space. really like them. All of them, which doesn;t really help because I need to make some decisions!

More Type Factory Identity Ideas...

After the last set of identity ideas, I realised I still had a long way to go with developing my ideas. So I've produced a couple more design sheets and I think I'm finally getting there!
I much happier with some of these ideas, so much so, I've got 4 I like in particular but can't decide between them!

I've tried using a few different colours, but after asking a few people in the studio, I think the purple is the favourite colour. Which I agree with, I think the purple is the strongest. Either with the orange or without it!

I've also tried producing a 'logo', which took a while to get going. But there's a couple within these two design sheets that I like, which I'm going to try work with.

It took me a while to get going, but I really enjoyed putting these identity ideas together! Once you get going, there are so many possibilities, like changing the colours, aligning it slightly different, using all lower case, or all upper, or a combination of them both etc.

"Type Factory" Identity Ideas

Here are some more identity ideas I've put together for my "Type Factory" brief. I really like them all and think they all have potential.
The colours for each of them aren't final, just some ideas!



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This one is a combination of the pica chart and the bold text, with 'factory' backwards but still legible.
Not too sure on the bright blue/cyan though.



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Quite like this one. Where the text is positioned inside the purple square. I think this backward bold text works quite well.



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Not sure if this one work, with the outline of the text AND the pica chart. It's all a bit too much and can;t be read as easily as some of the others.



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I think this one works. Just the text on it's own. Nothing too fussy. Nice and simple and easy to read.
Still, I think the colour needs altering.



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Really like this one with the text within the space of the pica chart. Still not too sure of the colour.
But too be honest, not too sure about it. Again, it's a bit too fussy and can't be read as easily as I would like it too. Yet it's fun and bold, and could be memorable!



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A different way of writing 'Type Factory'. I'm not sure if it reads as well as I would like. I definitely need other peoples opinion. I've been looking at it so long, I just see it as 'type factory' but I'm not sure if everyone else will.
But I like the red, I think that works quite well, compared to the cyan!



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I've done a few tests, and asked a couple of people how they read this and everyone has said type factory! Which is nice! So this is a definite possibility!
Could do with playing around with the positioning. Do I want it to be in a red square? Another shape? WIthout a shape? Another colour?



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Using the bold original font. But inside a speech bubble. I like the red again, better than the blue.



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Don't really like this one at all! I like the little factory, and I like the typeface, but don't think they work together!
But oh well, I gave it a go. I think if I wanted this to work, I'd have to make sure the factory was pumping out the same typeface I use!



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I like both of these ideas. But I'm not sure how others might read it. I think you read 'type' first whether it's before or after 'factory' because 'factory' is backwards.
I like it though. I think it looks gooood!



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A different way to all the ways I've been working. The 'falling' text. It's cute, but not sure if it works. But it was an experiment!




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Similar to the idea above. This time all the text is the 'right' way round. I like the one that overlaps slightly, making it a bit different!




^ Similar idea to the one in the red square. Mixing up the letter's in the words 'type factory', but so that's it's still legible! Here I've tried a different colour, without the box and two different typefaces. I think it works just as well.

Now it's just a matter of making decisions. But I need to opinion's of other people....so I need to do some asking around!