"Type Factory" Identity Ideas

Here are some more identity ideas I've put together for my "Type Factory" brief. I really like them all and think they all have potential.
The colours for each of them aren't final, just some ideas!



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This one is a combination of the pica chart and the bold text, with 'factory' backwards but still legible.
Not too sure on the bright blue/cyan though.



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Quite like this one. Where the text is positioned inside the purple square. I think this backward bold text works quite well.



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Not sure if this one work, with the outline of the text AND the pica chart. It's all a bit too much and can;t be read as easily as some of the others.



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I think this one works. Just the text on it's own. Nothing too fussy. Nice and simple and easy to read.
Still, I think the colour needs altering.



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Really like this one with the text within the space of the pica chart. Still not too sure of the colour.
But too be honest, not too sure about it. Again, it's a bit too fussy and can't be read as easily as I would like it too. Yet it's fun and bold, and could be memorable!



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A different way of writing 'Type Factory'. I'm not sure if it reads as well as I would like. I definitely need other peoples opinion. I've been looking at it so long, I just see it as 'type factory' but I'm not sure if everyone else will.
But I like the red, I think that works quite well, compared to the cyan!



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I've done a few tests, and asked a couple of people how they read this and everyone has said type factory! Which is nice! So this is a definite possibility!
Could do with playing around with the positioning. Do I want it to be in a red square? Another shape? WIthout a shape? Another colour?



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Using the bold original font. But inside a speech bubble. I like the red again, better than the blue.



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Don't really like this one at all! I like the little factory, and I like the typeface, but don't think they work together!
But oh well, I gave it a go. I think if I wanted this to work, I'd have to make sure the factory was pumping out the same typeface I use!



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I like both of these ideas. But I'm not sure how others might read it. I think you read 'type' first whether it's before or after 'factory' because 'factory' is backwards.
I like it though. I think it looks gooood!



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A different way to all the ways I've been working. The 'falling' text. It's cute, but not sure if it works. But it was an experiment!




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Similar to the idea above. This time all the text is the 'right' way round. I like the one that overlaps slightly, making it a bit different!




^ Similar idea to the one in the red square. Mixing up the letter's in the words 'type factory', but so that's it's still legible! Here I've tried a different colour, without the box and two different typefaces. I think it works just as well.

Now it's just a matter of making decisions. But I need to opinion's of other people....so I need to do some asking around!