I gave up on screen printing it in mass production a long time ago, after my episode in screen print. But those one's that I did are still ok to use, even if they aren't exactly the same at the final final leaflet/poster.
But this one shown here Is the final leaflet/poster 'design for environment'.
Printed onto recycled paper. But in digital print this time.
Ideally, I would have prefered to have completed this brief in screen print and have it all printed the more 'environmental' way...
See 'Thinking' section of my blog for the full evaluation.
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The front cover. There is space to put a address label and a stamp for posting out to design studios.
From the original designs, the title on the front is slightly bigger. It looks much better now.
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As you open it up, it reveals information about the purpose of the leaflet/poster. Why changes need to be made within a studio and some helpful tips to go go about it.
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As you open up the two pages of information, there is more information to read. This time a bit more visually interesting. It's a spread of facts and figures I researched, all about the effects of designers. These are there to make an impression, an impact.
Facts and figures that make you think, give you picture of the damage each one of us makes.
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The full spread of all the facts and figures.
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Then finally, the leaflet opens up into a poster. And instead of all the text pretty much giving you a lecture, like the rest of the leaflet, the poster provides information about how to go about making those changes. Some helpful tips and advice. Nothing too heavy, just a simple alteration to the normal routine.
The leaflet/poster is designed to be stuck up in a studio once it has all been read. Too be seen by everyone.
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The 'design for environment' poster in context. Ideally it would be pinned up in a studio like our at uni, or in a professional graphic design studio, for all the designers to see as they go about their usual daily routine.
Stickers
As part of this brief, I created a set of stickers that would be delivered inside the leaflet/poster. Along with a 'instructions for use' card.
Here are a set of photographs that show some of my stickers in context....
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On a harmful can of spray mount "Use me wisely..."
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Next to the paper trimming thing, there loads of scrap paper gets left and then ends up in the bin "Recycle Me"
Next to the light switches "Please TURN ME OFF at the end of the day"
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On the computer equipment, in particular, iMacs and the MacBooks "Don't put me to sleep, SHUT ME DOWN"
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And another reminder to turn off at the end of the day on the light box.
Remember...see "Thinking" blog to see my full evaluation of this brief
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