Thursday, 16 October 2008

"10 Things You Should Know About Graphic Design"

Here is a brief I've written myself that needs to be completed by Christmas.

The Brief

“10 things you should know about Graphic Design”
Produce a printed publication related to this sentence.

Concept/Proposition

Inform and educate the reader/user about Graphic Design and what it is!
Give people an understanding of how important it is and where they might be without it.

Design a publication containing 10 things people should know about it.

Considerations

By the end of this project a should have a printed publication, and will need to consider the following:-
Size and format.
The distribution
What practical skills could I develop in response to this? Screen print? Digital print?
Take into consideration using type and image and using if effectively to get a message across.
A book? Broadsheets? Folded leaflet? Various cards?
The audience should be a key consideration.

Target Audience

The general public.
Family and friends of designers.
People who just don't understand.

Tone of Voice

Informative but fun.

Background

I'm fed up of trying to explain to people what I do at uni. My grandma thinks I paint, my dad thinks I draw all day. Then there's trying to explain it, which is never easy and people still don't seem to grasp it.

I want to educate people about what we do, make them realise that what we do is the back bone of society.



Mandatory Requirements

A printed publication.
The resolution should be supported by an appropriate level of research and development work presented in an appropriate format.

Deliverables

Sketch book/development work
Research on blog and in notebooks
A printed publication
Presented on between 3 & 6 A2 presentation boards
Background work needs to be ordered and presented in A2 plastic sleeves.

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